Freelance Copywriter
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BBDO | Allianz — Gut, wenn's gut geht

Allianz — Gut, wenn’s gut geht

Those moments in which things miraculously turn out well – that’s when you don’t need a private liability insurance.
When things do go wrong however… That’s when Allianz is there for you.

Client: Allianz
Agency: BBDO
Creative Direction: Anno Thenenbach, Jörg Tavidde
Art Direction: Niko Auf dem Berge
My part: Creative Concept, Claim