Genesis — It’s about time
Having launched in South Korea and North America years ago, the arrival of Korean luxury car brand Genesis in Europe was long overdue. Their first campaign here centered around the promise to truly respect their customers’ time.
Client: Genesis
Agency: Innocean Berlin
Creative Lead: Gabriel Mattar, Ricardo Wolff
Art Director: Niko Auf dem Berge
My Part: Campaign Tagline, Headline Concept