Netflix — One Story Away

In 2020, Netflix launched the global brand campaign “One Story Away”. Rebmann + Poguntke were responsible for bringing it to the German market – and I was happy to help.

Client: Netflix
Creative Team: Rebmann + Poguntke
Creative Direction: Mathias Rebmann, Arndt Poguntke
Art Direction: Frederik Kober
My part: Copy (with Arndt Poguntke)

The campaign’s key visual is Netflix’ progress bar. The first phase of the campaign focuses on how one great story can change our thoughts, feelings & behaviour.

The second phase of the campaign refers to Netflix original films and series – and what you might take away from them.