Kleinanzeigen — Große Wirkung
eBay Kleinanzeigen – Germany’s biggest platform for classifieds – decided to rebrand under the simpler name Kleinanzeigen. We developed a creative platform that positioned them as a sustainable alternative to shopping new – and won the pitch with The Goodwins.
Client: Kleinanzeigen
Agency: The Goodwins
Creative Direction: Tim Stübane, Mirko Stolz
Art Direction: Fedja Kehl
My part: Creative concept, TVC concept
ebay Kleinanzeigen — Verschickt sich wie von selbst
When Kleinanzeigen was still eBay Kleinanzeigen, they introduced a veeeery convenient shipping option.
Client: eBay Kleinanzeigen
Agency: The Goodwins
Creative Direction: Tim Stübane, Mirko Stolz
Art Direction: Niko Auf dem Berge
My part: TVC script, tagline
ebay Kleinanzeigen — Lasst uns handeln
After using the app for years, my first job for eBay Kleinanzeigen was a pitch. We developed the activistic campaign "Lasst uns handeln", highlighting the sustainability aspect of second hand shopping. The campaign was driven by a series of music videos that celebrated typical second hand items like a bicycle or a pullover. Won the pitch and the first awards ever for The Goodwins at ADC Germany. Juhu!
Client: eBay Kleinanzeigen
Agency: The Goodwins
Creative Direction: Tim Stübane, Mirko Stolz
Art Direction: Niko Auf dem Berge
My part: Creative Concept, Executional Idea
