adidas — The Drop

For the EURO 2024 Adidas wanted to reignite the passion for football with the launch of its official match ball "FUSSBALLLIEBE".

We created the biggest ball launch ever by dropping a giant ball in front of the Olympic Stadium in Berlin. Its imprint created a football pitch inside a crater – the base for a 72 hours event featuring tournaments, training sessions, freestyle battles and appearances by Germany's best players. 20.000 more balls were dropped all over Germany, turning other public spaces into Bolzplätze – bringing back Fussballliebe.

Client: adidas
Agency: Jung von Matt/Sports
Creative Direction: Mattias Jahn, Robert Weider, Felix Umbach, Blake Waters
Art Director: Niko Auf dem Berge
My part: Creative concept exploration and lots of Fussballliebe