Süddeutsche Zeitung — Mehr Licht

The Süddeutsche Zeitung is one of Germany’s most respected newspapers. It is known for its investigative journalism and reports critically, courageously and independently on politics, business, society and culture. That’s what our brand campaign focuses on: Independent journalism brings light into the darkness.

Client: Süddeutsche Zeitung
Agency: Rebmann+Poguntke
Creative Direction: Mathias Rebmann, Arndt Poguntke
Inspiration: Johann Wolfgang von Goethe
My part: Copy